The Scion iA is a new entry in the crowded subcompact field. Up against segment stalwarts like the Honda Fit, Ford Fiesta and Hyundai Accent, the iA more than holds its own. With a sporty Mazda-based platform, standard features typically reserved for more upmarket cars, and a price right near the bottom of segment, the iA is a lot of car for the money and one certainly worth a closer look.
