The Vantage is the most affordable car from Aston Martin, and is neither a light-and-lean roadster nor a performance-oriented grand touring coupe. Rather than taking on other exclusive high-performance cars, it's positioned against other sport-touring models like the BMW M6, Mercedes-Benz SL63 AMG and Jaguar XKR-S.
A simplified, more 'honest' driving experience is one argument for the Vantage, in this age of seemingly endless custom settings in some models for driving characteristics. EPA fuel economy ratings for the V8 Vantage, at 13 mpg city, 19 highway, aren't bad, considering this car's performance focus and traditional V8 engine.