With a price beginning at around $250,000, the Rolls-Royce Ghost competes with the likes of the Bentley Continental Flying Spur and the Aston Martin Rapide. While the more expensive Phantom is offered in a full family of body styles, including a Coupe and 'Drophead Coupe' convertible, the Ghost is only offered as a sedan. The Ghost is one of the longest cars on the market, yet it can feel surprisingly nimble for such a large car; it doesn't feel much heavier than the BMW 7-Series or Mercedes-Benz S-Class in the corners, but its true heft translates to excellent road-holding on the highway. Exclusivity versus those more 'ordinary' luxury sedans is of course one of the biggest selling points--as is the 'bespoke' process of specifying and ordering your own custom-tailored interior, trims, and special features.
