Get to Know J.D. Power

J.D. Power is a leader in providing vehicle data, information, and valuations to both the consumer and commercial markets, and counts among its customers the nation’s leading banks, credit unions, fleet and lease organizations, auto dealers, insurance companies, government agencies and beyond.

To enable car shoppers to confidently make the right buying decisions for them, delivers powerful data and insights through interactive site features including:

Vehicle Pricing and Values

Accurate and unbiased J.D. Power values are built on a 90-year legacy. Over 20 million vehicle transactions per year are analyzed with rigorous methodology and leading data science. In addition to new and used cars, consumers can learn what a motorcycle, boat or RV is worth.

Vehicle Descriptions

J.D. Power data products set the automotive industry standard for vehicle descriptions, creating the most detailed and comprehensive new vehicle, VIN, and historical data. This vast library of model images and videos, and consistent descriptions of cross-manufacturer vehicle features provide an engaging and consistent vehicle research experience for site visitors.

As the internet has quickly become the new dealer showroom, assists car shoppers by offering the Cars for Sale feature. Car shoppers can scroll through endless, precise vehicle inventory listings with VIN-level descriptions, which have been thoughtfully integrated with hundreds of dealer inventory feeds to provide accurate vehicle listings.

Consumer Verified Vehicle Ratings

Car shoppers trust actual owner experiences.

Every year, independent and unbiased ratings, reviews, and awards are derived from detailed survey feedback from verified vehicle owners. The surveys cover vehicle attributes such as quality and reliability, driving experience and the dealership sales and service experiences. This survey data is summarized into consumer ratings by model and organized into car rankings by vehicle type, so car shoppers can easily research and compare vehicles. With this information, car shoppers can more confidently find the best vehicle for them online.

Available Offers

Ensuring consumer confidence for car shoppers continues with maximizing the best possible financing and lease options for vehicle purchases. J.D. Power’s incentives service is complete with accurate incentive offers sourced directly from manufacturers and mapped to region-specific zip codes, empowering car shoppers to make more informed vehicle purchasing decisions.


As the leader in vehicle valuation data, J.D. Power is unparalleled in delivering the most accurate and unbiased values and insights. connects site visitors to an assortment of curated data products from vehicle descriptions to Consumer Verified Vehicle Ratings to customized offers, site visitors can experience an exclusive, end-to-end online car shopping journey.

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