The Ford Maverick has one primary competitor which is the Hyundai Santa Cruz, noting that the Santa Cruz has a less traditional design and is not available as a hybrid (yet). Other competitors include the Toyota Tacoma and Chevrolet Colorado; pricing is competitive with those vehicles, with a low starting base price. The 2026 Ford Maverick stands out from rivals with its best-in-class standard hybrid powertrain offering exceptional fuel economy, a lower starting price, and practical utility features.