In terms of size and features, the Genesis G80 will compete directly against the BMW 5 Series, Audi A6, and Mercedes-Benz E-Class. While very well-equipped, the G80 comes in price closer to entry-level luxury cars such as the BMW 3-Series and the Mercedes C-Class. The Genesis represents an excellent luxury value, offering an excellent luxury and performance value ratio than just about anything in its segment.
