The Venue competes with other subcompact crossover vehicles such as the Ford EcoSport and the Nissan Kicks. While the Venue starts at several thousand dollars less than the Ford EcoSport, it also manages to undercut the Nissan Kicks by over a thousand dollars. All three vehicles are the smallest and least expensive crossover in their respective lineups however unlike the other two, the Venue seems unashamed of what it is, with standout styling, bright color choices and even the option of a two tone paint job from the factory. The Venue also packs a surprising amount of technology into the small Crossover with innovative safety features such as Lane Keep Assist standard on even the base model.