Land Rovers are luxury SUVs, but the Defender isn't really a typical Land Rover. The 2020 Defender has a base price of just below $50,000. This means that anyone who is really looking to use the utilitarian features and treat the vehicle like the true off-roader it is, will probably be able to afford one. However, the Defender, like most Land Rovers, can be seriously luxury optioned. The top of the line 110 X trim will set buyers back around $80,000 before options. No matter the Defender, buyers will have a vehicle that looks like nothing else on the road, with a presence and cool factor that go a long way towards justifying any price one might pay.