The Urus is a Lamborghini first and foremost, so its unsurprising that Its base price is just over $200,000. That kind of money buys an SUV that can do everything, including the ability to become a sports car at a moment's notice. Of course a big part of the value of this vehicle is in its exclusivity, Porsche has had an enormous success with the Cayenne and the Macan, but the Urus will be much rarer, competing directly with the Bentley Bentayga, For people that absolutely have to have the best high-performance SUV on the market, the Urus should be their number one target.
