JD Power Award Licensing
Welcome to the Winner’s Circle
This is your moment to demonstrate your performance, build trust with consumers, and uncover opportunities to stay competitive in a rapidly changing market. Bring your achievement to life with:
- The iconic JD Power Trophy
- Award messaging, designed for use across every channel with unlimited frequency
- Access to customer insights behind your recognition
Fuel your Brand with Powerful Recognition
Connect with us to get started and our team will follow up directly.
By submitting, you agree a JD Power representative may contact you about award licensing. Award claims and creative require review and approval by the JD Power Brand Licensing department before publication.
Winner stories
Awards in Action
See how other award recipients are using their JD Power Award to build trust, strengthen their brand, and stand out with customers.
9 in 10
Widely recognized: More than 9 in 10 consumers are aware of and recognize the JD Power Award.¹
92 %
Confidence, built in: 92% of consumers say award information gave them confidence and trust in their decision.¹
2.3 X
Your media works harder: TV ads featuring the JD Power Award deliver 2.3X higher recall than ads without it, plus 1.6X for radio and 1.3X for digital.¹
Why licensing works
Licensing from JD Power boosts your brand's credibility
A JD Power Award gives the highest-performing companies in our benchmarking studies a way to tell consumers they put their customers first. As the trusted symbol of the Voice of the Customer, it helps you increase consideration and stand out in a crowded category.
Behind every rating, review, and award sit countless consumer data points: real insights from real customers, not the opinions of editors or a handful of unverified reviews. That's why awards are seen as objective, credible, and trustworthy sources that help consumers decide with confidence.
Our awards show a consistent lift in perceptions of reliability, appeal, and likelihood of consideration, and licensing is white glove and managed in house, with your creative reviewed and approved before it goes to market.
How you win
Adding a JD Power Award to your advertising changes the math
Consumers don't just notice the award. They remember the ad, consider the brand, and put it at the top of their list.
90 %
Helps the decision: 90% of JD Power rankings users say the information helped them with their purchase decision.³
85 %
Shifts interest: 85% of consumers say award information affects their interest in providers.¹
81 %
Broadens the list: 81% of JD Power rankings users say the information prompted them to consider brands they weren't previously considering.³
Trust
Ads with the JD Power Award inspire more consumer trust in awarded brands than ads without one.²
Increased web activity
Ads with the JD Power Award prompt consumers to search for the awarded brand online.²
Motivates action
Featuring JD Power Awards in advertising makes consumers more willing to take action.²
What you get
Flexible licensing built around your objective
One standard package gives you the flexibility to share your achievement wherever it matters most, with unlimited use across marketing channels, campaigns, and customer touchpoints.
Exclusive by segment
Only one brand can license the award in each segment, with your creative reviewed and approved by JD Power before it goes to market.
- One licensee per category, with exceptions for ties
- White-glove management, in house
Trophy & Award Messaging
The JD Power Trophy and award messaging highlights the performance that sets you apart and gives customers a reason to choose your brand.
- Lead with #1, Best, Highest, or Award-Winning
- One complimentary crystal trophy included
Multi-year & multi-study claims
Layer in multi-year and multi-study recognition as you requalify, the biggest driver of consideration and top-choice lift.
- Unlimited frequency across all channels
- Compounds with every additional year or study
Beyond the Trophy and Award Messaging
Merchandise & celebration
Share your achievement with customers, recognize the teams behind it, and create visible reminders of what your brand has accomplished. Merchandise, trophies, and signage help bring your recognition to life.
- Branded merchandise for teams and events
- Display-ready trophy and signage
Why JD Power
Not every award is built the same
Review sites publish unverified user opinions. Media brands publish editor lists that every ranked brand can claim. Our awards come from a representative, unbiased sample of verified customers, and only one brand per segment can use the claim.
| Licensing criteria | Review sites & media brands | JD Power |
|---|---|---|
| Based on feedback from a representative, unbiased sample of verified customers | ×Editor opinions or unverified users | ✓Verified customers |
| Licensees can claim to be the best or #1 in the evaluated area | ×Top-# lists, star ratings | ✓#1, Best, Highest |
| Only one brand can make advertising claims in each category | ×Every listed brand can claim | ✓1 licensee per segment |
| Standard package includes unlimited frequency and all channels | ×Piecemeal by channel | ✓All channels included |
| Licensor manages the relationship in house and approves creative before market | ×Third-party agencies | ✓White glove, in house |
Exclusivity is available only to award recipients who choose to license. If a recipient declines, JD Power may offer other performance-based claims to other brands or models that earned recognition. Subscribing to the study is a licensing prerequisite.
Where to use
Boost trust across your whole consumer journey
Your award can be promoted across every marketing channel, from awareness through purchase, with no per-channel add-ons.
Advertising channels
- Digital, video, social, print
- Linear TV, streaming, OTT
- Radio, podcasts, interactive video
- Out-of-home, billboards, posters
Your owned channels
- Website, blogs, SEM & SEO
- Email marketing and newsletters
- Point of sale, displays, banners
- Brochures, flyers, direct mail
Bundled opportunities
- Multichannel plans built to your goals
- Press releases and investor communications
- Trade shows and brand experiences
- Influencer and social partnerships
AI visibility
How JD Power Awards amplify your brand's presence across AI search
AI-powered search is reshaping brand discovery. In this environment, credible third-party validation becomes essential, not optional. Your award gives you established, independent proof of high performance that strengthens the story your digital presence tells, and it is a credible signal you can amplify through a thoughtful AEO strategy.
*Individual results vary and are not a guarantee of future performance
- Based on JD Power U.S. Award Program Usage and Awareness Research conducted by Kantar in March 2020; results based on 2,000 online interviews conducted with adults 18 years+, with shared/sole responsibility in household purchase decisions.
- Based on JD Power U.S. Award Program Usage and Awareness Research conducted by Kantar in February 2025; results based on online interviews conducted with adults 18 years+ who purchased or intend to purchase products/services in the next 12 months.
- Based on consumer evaluations of JD Power as a company that provides ratings and reviews of products and services; results based on a sample representative of the U.S. Census by gender, state, age, and income, January to March 2020, 95% confidence level.
All award claims and creative must be reviewed and approved by the JD Power Brand Licensing department in advance of publication. Submit materials to [email protected].