J.D. Power
Now you can be sure,
you'll never pay too much.
At a glance, you can see if a vehicle is priced fairly. J.D. Power verifies a dealer’s vehicle price relative to what people have paid for similar vehicles in your area.
Badge = Fair Price
When you see this badge on a dealer’s vehicle, you can feel confident you’re paying near the average of what people in your area paid for a similar vehicle (not including manufacturer incentives).
Shop Confidently
You can shop confidently knowing J.D. Power works with dealers, creating a better buying experience, by verifying their vehicle pricing is near the average price paid.
How It Works
Pricing Database
J.D. Power captures actual vehicle prices paid every day by people like you. It’s the largest database in the U.S. auto industry with over 12 million retail transaction records per year.
Fair Price Range
J.D. Power tracks the average price paid and the price range paid by the majority of people. The price range is an estimate of what you can expect to pay based on J.D. Power’s detailed analysis of transactions. The calculations do not include manufacturer incentives.
Verified Fair Price Badge
To qualify for the J.D. Power Verified Fair Price badge, the dealer priced their cars near the average price paid for the same year, make, model, trim, engine, drive type and similar options within your local market area and within the past four-weeks for new cars and four to eight weeks (depending on model) for used cars.
Real People, Real Insights
J.D. Power is committed to representing what real people are doing and saying. From vehicle transaction data to Voice of the Customer survey data, J.D. Power empowers consumers to make better purchase decisions and brands to improve the value of their products and services.
