J.D. Power

Verified Fair Price

Now you can be sure,
you'll never pay too much.

At a glance, you can see if a vehicle is priced fairly. J.D. Power verifies a dealer’s vehicle price relative to what people have paid for similar vehicles in your area.

JD Power Verified Fair Price

Badge = Fair Price

When you see this badge on a dealer’s vehicle, you can feel confident you’re paying near the average of what people in your area paid for a similar vehicle (not including manufacturer incentives).

JD Power Verified Fair Price Badge

Shop Confidently

You can shop confidently knowing J.D. Power works with dealers, creating a better buying experience, by verifying their vehicle pricing is near the average price paid.

Shop Confidently With JD Power Verified Fair Price

How It Works

JD Power Verified Pricing Price Database

Pricing Database

J.D. Power captures actual vehicle prices paid every day by people like you. It’s the largest database in the U.S. auto industry with over 12 million retail transaction records per year.

JD Power Fair Price Range

Fair Price Range

J.D. Power tracks the average price paid and the price range paid by the majority of people. The price range is an estimate of what you can expect to pay based on J.D. Power’s detailed analysis of transactions. The calculations do not include manufacturer incentives.

JD Power Fair Price Badge Qualification Requirement

Verified Fair Price Badge

To qualify for the J.D. Power Verified Fair Price badge, the dealer priced their cars near the average price paid for the same year, make, model, trim, engine, drive type and similar options within your local market area and within the past four-weeks for new cars and four to eight weeks (depending on model) for used cars.