What is Ford BlueCruise, and How Does It Work?
Ford BlueCruise is a Level 2 advanced driving assistance system (ADAS). It pairs a vehicle’s adaptive cruise control system with a lane-centering assistance system and provides hands-free driving capability on over 100,000 miles of divided highways in the United States and Canada. Ford BlueCruise works similar to Super Cruise from General Motors.
Ford initially introduced this technology in 2020 as Active Drive Assist. With Jeep debuting Active Driving Assist, perhaps the decision-makers in Dearborn determined the two approaches were too close for comfort. Good thing the new BlueCruise moniker is catchier and easier to remember.
BlueCruise will arrive during the second half of 2021 through an over-the-air software update. If you own a 2021 Ford F-150 or Mustang Mach-E equipped with the Ford Co-Pilot360 Active 2.0 Prep Package, then you’ll get BlueCruise when it’s ready for release.
Ford will offer the hands-free driving technology on additional models and says it expects to sell 100,000 vehicles equipped with BlueCruise during the driving aid’s first year of availability.