Jack R. Nerad | April 7, 2020
On January 3 of this year, Subaru announced its 11th consecutive year of sales growth in the United States, and the way 2020 started the likelihood was strong that it would represent its 12th winning year in a row. But then came the coronavirus pandemic.
All the issues surrounding the global pandemic sent sales tumbling in mid-March, and Subaru's sales tumbled with them. With its March sales off 47 percent versus those in March 2019, Subaru sales are now down 16.7% year-to-date. But the brand, which has become one of America's most beloved, is taking aggressive steps to regain its sales momentum while at the same time supporting recent customers who might suddenly have difficulty making their payments.
"Subaru of America is proud of how our retailers across the country are stepping up during this time of great need," Thomas J. Doll, president and CEO, Subaru of America said a statement. "Subaru retailers are assisting their local communities by volunteering to shop for seniors and those at risk, supporting blood drives, as well as donating to local food banks and animal shelters."
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