Ram Trucks Coronavirus Financial Relief and New Car Incentives
As is needless to say, the coronavirus pandemic has changed things radically. And that is as true for the auto industry as it is about our daily lives. Instead of a year of economic growth and strong vehicle sales, 2020 has turned into a year of mystery, doubt, and fear. None of those is good for business, and Ram Truck is in the business of providing its customers with comfortable, cost-effective transportation and its employees with good, reliable paychecks.
In an effort to jumpstart sales that are themselves "sheltering in place," Ram Trucks and its parent company, Fiat Chrysler Automobiles (FCA), has launched the "Drive Forward" campaign designed to support current customers who are struggling and to persuade others to buy new trucks.
The multi-faceted coronavirus car payment plans campaign includes special financing offers and deferred initial payments for new-vehicle buyers, plus a new online buying program that will enable Ram Trucks customers to purchase or lease a vehicle without visiting a dealership.