Mitsubishi Coronavirus Financial Relief and New Car Incentives

Rebecca A. Lindland | April 2, 2020

Due to the coronavirus pandemic, people all around the world are losing their jobs and wondering how to pay their bills. The automotive industry is acutely aware of the financial pressures consumers are feeling, and that includes Mitsubishi Motors North America, which is taking steps to reassure and assist its current and potential buyers through its financing arm, Ally Financial.

Mitsubishi Coronavirus Financial Relief and New Car Incentives

In spite of significant measures taken to minimize COVID-19, the virus continues to spread, disrupting every industry and every household. While 28% of Mitsubishi’s independently owned and operated dealer showrooms are closed for sales transactions, another 27% are open by appointment only. Many service and repair operations are still available, with Mitsubishi carefully following CDC recommendations for all of its workers and locations.

For owners and shoppers of Mitsubishi vehicles, a summary of available programs and the status of operations follows.

Mitsubishi Customer Relief Programs - Find the best deals!

Mitsubishi is amongst a lengthy list of companies offering some type of coronavirus car payment plans assistance to present and prospective customers.

Current Mitsubishi owners with financing through Ally Financial who are economically impacted by the coronavirus may reach out to Ally to discuss payment deferral options for up to 120 days. During these trying times, proactively handling your account, especially if you are facing challenging financial conditions, is the best course of action.

Consumers should contact Ally Financial using the institution’s website or by calling 1-855-298-2559 for individualized attention to discuss your situation.

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Mitsubishi New Car Incentives - Find the best deals!

Qualified shoppers looking for a new Mitsubishi may be eligible for a 90-day deferred payment plan the brand is offering through Ally Financial. Based on individual credit ratings, your local dealer can further discuss eligibility and terms.

Otherwise, Mitsubishi is offering 0% interest financing for up to 60 months on all of its 2019 and 2020 model year cars and SUVs, plus up to $1,250 in bonus cash. Skip the financing deal, and you can get up to a $3,000 rebate on remaining 2019 Eclipse Cross, Outlander, and Outlander Sport SUV models. Lease deals are also available. The offers are valid through April 30, 2020.

Most but not all Mitsubishi dealerships are closed, depending upon state stay-at-home orders and other assorted local regulations. However, some sales departments are available by appointment, and your dealer can arrange for at-home vehicle delivery.

Service and repair centers are still operating but call first to confirm any appointments. Reach out to Mitsubishi’s customer relations team at 1-888-648-7820 or your local dealer regarding store hours and available services.

Mitsubishi Factory Closures - Find the best deals!

As of 2016, when it closed its Normal, Illinois factory, Mitsubishi no longer produces vehicles in North America. On April 2, Mitsubishi Motors Corporation announced a temporary short-term suspension of production for its plants in Japan.

Mitsubishi has a variety of partnerships around the world, including a stake in the Renault-Nissan-Mitsubishi alliance and a partnership with Guangzhou Automotive Group in China’s Hunan province, where the virus originated. As a result, its production facilities are diverse and factories are in different stages of responding to the COVID-19 pandemic.

The Guangzhou plant is back up and running, but plants in Japan are in the midst of closures with potential opening dates varying from April 10th to April 23rd depending upon regional circumstances.

Inventory at individual dealers also varies as a result of the production stoppage, so check with your local showroom for product availability.

Mitsubishi Economic Outlook & Sales Forecast - Find the best deals!

Mitsubishi reported March sales of just 9,394 units, a 52% decline from March 2019. For the quarter, the brand was down 15.5% after a strong showing in January and February. Year to date, sales of the Mitsubishi Outlander Sport SUV are still up, even after March’s steep decline, and the Outlander is only off 7% year-over-year.

Offering a national perspective, Tyson Jominy, J.D. Power’s vice president of Data and Analytics, anticipates new vehicle sales will be affected by the coronavirus at least through April with a significant impact on overall 2020 forecasts. J.D. Power recently revised its annual sales estimate from a pre-virus number of 16.8 million units down to 12.1-14.8 million units for 2020.

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