Mini Coronavirus Financial Relief and New Car Incentives

Rebecca A. Lindland | April 7, 2020

In a land of SUVs and pickup trucks, the Mini brand is working overtime to maintain a presence in the U.S. market. Sales for the first quarter were down 35.1%, one of the steepest declines for any brand in relation to the coronavirus pandemic.

Mini Coronavirus Financial Relief and New Car Incentives

Nevertheless, Mini continues to roll out new products, announcing on March 26 the launch of the Mini Cooper S Convertible Sidewalk Edition. Scheduled in time for summer, the Sidewalk Edition will be in dealer showrooms in April 2020 with a starting price of $38,400. There’s no word on whether planned availability is stymied by production issues or government restrictions on showroom hours, as a Mini spokesperson did not respond to a request for comment.

In the meantime, Mini and Mini Financial Services are balancing the needs of dealers, owners, and employees around the world through coronavirus car payment plans and programs. With particular attention paid to reassuring current owners and attracting future customers, Mini is working with its 121 U.S. dealers to assist during this challenging time.

Mini Customer Relief Programs - Find the best deals!

Recognizing the need to support an unsettled consumer, Mini announced on March 16 that any vehicle maintenance plan or warranty expiring in the next 30 days will automatically be extended an additional 30 days. Every new Mini comes standard with a 3-year or 36,000-mile warranty and free scheduled maintenance such as oil changes, inspection services, and the like.

Current lessees with expiring contracts should contact Mini Financial Services to speak with an adviser about end-of-lease options. Some manufacturers are extending leases for up to six months to provide stability during the COVID-19 pandemic, although Mini has not detailed any specific programs.

If you financed through Mini Financial Services, contact them at 1-866-646-4463. Mini owners can sign into their online account for support on the Mini Owners’ Lounge. You may also send a letter regarding your account to Mini Financial Services ATTN Customer Correspondence at P.O. Box 3608 Dublin, OH 43016-0306.

Mini is well-known for its customer appreciation events and 2020 was no exception, until now. The brand announced on April 6 the postponement of its Mini Takes The States (MTTS) cross-country road rally scheduled for July 18-26, 2020. The MTTS event will return for summer 2021 with exact dates to be determined.

 
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Mini New Car Incentives - Find the best deals!

Though Mini is not specifically tying its advertised deferred payment program to the coronavirus pandemic, it is offering a “3 Payments On Us” program for nearly all of its models. Buyers must take delivery by April 30, 2020, and the offer is good for up to $330 per month for the first three months.

Additionally, finance rates as low as 1.9% for 60 months are available, depending on the Mini model. People who prefer to lease can take advantage of deals that put them behind the wheel for as little as $229 per month, plus taxes.

Mini Factory Closures - Find the best deals!

There are no Mini plants in North America, but Mini shut down production at its three plants in the United Kingdom, and at a contract manufacturer in the Netherlands. The March 18 announcement says the closures are in effect from March 23 until April 17.

Even though manufacturing is paused, many Mini dealers are still open for sales, parts, and service. Auto servicing is regarded as essential in many parts of the country. Vehicle inventory may be impacted by factory closures, so it’s best to check with your local showroom for further information on the status of operations.

Mini Economic Outlook & Sales Forecast - Find the best deals!

As mentioned, Mini first-quarter sales totaled just 5,237 units, a 35.1% decline from last year. Social distancing and other coronavirus measures are only serving to further slow showroom traffic for Mini, which was struggling before the coronavirus pandemic hit in full force.

Industry-wide, the seasonally adjusted average sales rate for March was a depressing 11.2 million units, a sharp contrast to the typical 16-17 million-unit rate. Mini executives have not released any projections for the remainder of 2020, but despite some very early signs the virus may be moderating industry sales are likely to amount to even less in April.

At the start of 2020, J.D. Power's new car sales forecast was 16.9 million. Now, with first quarter sales tallied, the forecast picture is far more restrained, now ranging from 12.1 to 14.8 million units.

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