Mini Coronavirus Financial Relief and New Car Incentives
Unfortunately timed for everyone, the coronavirus pandemic is especially troubling for Mini, whose biggest vehicle is small in comparison to most others. In the land of SUVs and pickup trucks, this means Mini needs to work overtime to remain on U.S. consumer radar screens.
To that end, the automaker has announced the Mini Cooper S Convertible Sidewalk Edition, which goes on sale in time for summer sun with a starting price of $38,400. Mini has a new electric car on sale, too, appropriately named the Mini Electric. And for 2021, the high-performance Mini John Cooper Works GP returns to the lineup.
At the same time, Mini and Mini Financial Services (MFS) are addressing the safety of the company’s employees around the world while reassuring current owners who might be facing economic challenges with coronavirus car payment plans. Mini is also working with its 121 U.S. dealers to assist them and attract new customers during this challenging time.