Jeff Youngs | April 10, 2020
As citizens across the globe shelter in place and practice social distancing in an attempt to halt the spread of the deadly coronavirus, the U.S. auto industry is getting sicker by the day. Dealer showrooms are empty, unsold inventory is piling up, assembly plants are shut due to supply disruptions, and profits for both manufacturers and dealers are shrinking.
German luxury automaker Mercedes-Benz is doing its part to help those affected by COVID-19, either directly or indirectly, by offering financial relief to existing customers in the form of payment deferrals. The company has also offered up its European manufacturing facilities to produce much-needed medical equipment to treat patients that contract the virus. Mercedes is even leveraging its various social media platforms to educate the public on COVID-19 and share positive messages with its 50 million followers.
Following is a rundown of Mercedes-Benz coronavirus financial relief efforts as well as a summary of the brand’s new car incentives designed to boost flagging sales. We’ll also take a look at how the virus is affecting Mercedes operations here in the U.S. as well as the brand’s outlook for the year.
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