Rebecca Lindland | April 10, 2020
Like many brands, Mazda was enjoying a strong start to 2020, with the all-new CX-30 SUV experiencing a warm reception by consumers. Then, with the onset of the coronavirus pandemic, the U.S. economy came to a sudden stop in the middle of March 2020.
When Mazda reported this year’s March sales, volume was down 41.8% from the March prior, a clear sign the COVID-19 situation and ensuing restrictions on both businesses and consumers had devastated showroom traffic. Sales for the quarter were down 4.5%, a small drop compared to some competitors, a figure further demonstrating how good the year began for Mazda.
In response to COVID-19, Mazda is focused on providing financial support to current owners and offering attractive incentives for new customers to buy or lease a vehicle. Mazda also recently announced a new financing arm and other assistance programs outlined below.
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