Jeff Youngs | April 10, 2020
In the midst of the worst pandemic since the Spanish Flu of 1918, certain industries are having a rougher go than others. Indeed, the coronavirus that is currently ravaging most parts of the globe and threatening the lives and livelihood of millions of citizens is having the same devastating effect on the U.S. auto industry. With sales down and inventories up, both automakers and new car dealers alike are scrambling to earn new customers and, just as important, keep their existing customers in good standing.
One of many automakers facing the challenge is Toyota Motor North America (TMNA), which also markets and sells Lexus luxury cars and SUVs. TMNA has a major presence in the U.S., with 10 vehicle assembly and parts manufacturing plants and nearly 1,500 dealerships throughout the country. It also employs more than 36,000 people in the U.S. Needless to say, the automaker has a vested interest in how both of its car brands fare in this country.
To protect that interest and its customers, TMNA is offering coronavirus financial relief and new car incentives for both its Toyota and Lexus brand vehicles. Following is a rundown of Lexus programs and incentives to help customers.
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