Jeep Coronavirus Financial Relief and New Car Incentives
The Jeep brand had enormous momentum going into the month of March with the new Jeep Gladiator midsize pickup truck helping to lead the way. Then the coronavirus pandemic hit, and the momentum that the Jeep brand had built was in danger of hitting a rock face even a Wrangler couldn't climb.
To counter this, Jeep has launched several coronavirus car payment plans and programs designed to get the momentum revved up again. Its "Drive Forward" initiative, which also extends to other Fiat Chrysler Automobiles (FCA) brands, includes special financing offers and deferred initial payments, but the initiative also includes a bold new online buying program that will enable Jeep customers to purchase or lease a vehicle without ever setting foot in a dealership.