Jack R. Nerad | April 24, 2020
Amidst many changes, the Infiniti luxury vehicle brand celebrated its 30th anniversary last year. Now headquartered in Hong Kong, Nissan's luxury arm sells cars and SUVs in 50 markets around the world. Its vehicles are assembled in a wide-ranging group of manufacturing facilities in the United States, Japan, United Kingdom, Mexico, and China. Infiniti is highly regarded for its customer service including a top-five finish among luxury brands in the most recent J.D. Power Customer Service Index Study. But what began as a promising year for Infiniti suddenly unraveled as the coronavirus and fear of contracting COVID-19 sent showroom traffic tumbling. In reaction, Infiniti has announced new initiatives for coronavirus financial relief and new-car incentives.
As with virtually all brands, Infiniti's sales were down for the first quarter of 2020, off 25% from the 2019 sales total. But Infiniti continues to work closely with its retail dealers to support their businesses while at the same time taking needed steps to prevent the spread of COVID-19. Currently, Infiniti reports that most of its dealers remain open for business in some form, using state and local guidance regarding curfews, staffing levels and operational hours.
Here is a recap of the coronavirus financial relief and new car incentives Infiniti has put into action to deal with the crisis.
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