How Ford is Adapting the Car Buying Process for Shoppers During the Coronavirus Pandemic
In times of trouble, each of us could use a helping hand, and that's the crux of Ford's "Built to Lend a Hand" program in response to the coronavirus pandemic.
Among the most aggressive and innovative global automakers in terms of its moves to counter the crisis, Ford has put together several initiatives for current customers, prospective customers, and Ford dealers. One of the "Built to Lend a Hand" program's key goals is to persuade prospective car buyers that the health crisis actually represents a good buying opportunity. To do that, Ford is offering generous terms to buyers both in terms of discounts and deferred payments.
Similarly, Ford dealers are going out of their way to do business in an environment radically changed from the one they faced just a month ago.