Jack R. Nerad | April 8, 2020
After seeing the small coupe market evaporate over the past few years as fuel prices fell, Fiat was in the midst of trying to rejuvenate its fortunes on the strength of the revised 2020 Fiat 500X small SUV when the coronavirus scare hit in March 2020. Largely as a result of the economic fallout associated with the pandemic, the first quarter was a lackluster one for Fiat. Sales of all four of its models were down, and the brand's overall sales for the quarter were off 49% versus the prior year.
But though all auto brands are struggling right now, Fiat looks for better days ahead as it joins the list of auto makers offering coronavirus car payment plans and programs. Its dealers are participating in the Fiat Chrysler Automobiles (FCA) "Drive Forward" initiative unveiled April 1, hoping to change the momentum.
One key element of "Drive Forward" is brand-new support for recent Fiat customers who might benefit from an adjustment to their payment plans based on a job loss or a cut in paid hours. For those interested in buying a new Fiat, the program features special financing offers and deferred initial payments that are compelling reasons to sign on the dotted line.
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