Jack R. Nerad | April 3, 2020
At the beginning of March, Dodge launched its The Brotherhood of Muscle: Dodge Power Dollars sales promotion campaign centered on its 2020 Charger, Challenger and Durango models. Dodge was coming off its best six-month sales in muscle car history in the last half of 2019, and the Dodge Charger had enjoyed its best sales year since 2013.
Then the coronavirus changed things radically.
So Dodge, and its parent company Fiat-Chrysler Automobiles (FCA), has launched a series of new coronavirus payment plans and programs called "Drive Forward" designed to support current customers and spur new sales while keeping the Dodge Power Dollars campaign in place as well.
"Drive Forward" includes special financing offers and deferred initial payments for new-car buyers, but perhaps the most exciting part of the program is a new online buying program that will enable Dodge customers to purchase or lease a vehicle without visiting a dealership.
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