Dodge Coronavirus Financial Relief and New Car Incentives

Jack R. Nerad | April 3, 2020

At the beginning of March, Dodge launched its The Brotherhood of Muscle: Dodge Power Dollars sales promotion campaign centered on its 2020 Charger, Challenger and Durango models. Dodge was coming off its best six-month sales in muscle car history in the last half of 2019, and the Dodge Charger had enjoyed its best sales year since 2013.

Dodge Coronavirus Financial Relief and New Car Incentives

Then the coronavirus changed things radically.

So Dodge, and its parent company Fiat-Chrysler Automobiles (FCA), has launched a series of new coronavirus payment plans and programs called "Drive Forward" designed to support current customers and spur new sales while keeping the Dodge Power Dollars campaign in place as well.

"Drive Forward" includes special financing offers and deferred initial payments for new-car buyers, but perhaps the most exciting part of the program is a new online buying program that will enable Dodge customers to purchase or lease a vehicle without visiting a dealership.

Dodge Customer Relief Programs - Find the best deals!

Like other FCA brands, Dodge uses Chrysler Capital and Ally Financial to fund many of its consumer leases and new-car loans. In response to the crisis that has put many out of work, both financial sources are offering payment relief options to consumers affected by the situation.

Ally Financial has announced that its auto loan customers will be allowed to defer payment for up to 120 days. No late fees will be charged, but finance charges will accrue over that time period. To seek assistance and learn their options, Ally Financial customers are advised to contact Ally Auto customer care at 1-888-925-2559.

Chrysler Capital customers who have questions regarding their accounts can reach a representative by phone at 855-563-5635. Chrysler Capital warns the call volume is high so the company asks for patience, but individualized service is available. Customers can also use self-service payment options through Chrysler Capital MyAccount.

Dodge customers who did not finance their vehicle or obtain their lease through Chrysler Capital or Ally Auto and are anticipating financial issues are advised to contact their lender or leasing company directly. Many lenders can assist with various forms of payment relief.

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Dodge New Car Incentives - Find the best deals!

In conjunction with other FCA brands, Dodge unveiled its "Drive Forward" initiative on April 1, 2020. In addition to getting 'round-the-clock customer support, well-qualified buyers can access zero-percent financing for 84 months and no payments for 90 days on some 2019 and 2020 models. To find the Dodge models that qualify for 84-month zero-percent financing and 90-day deferred first payments go to or contact your local dealer.

As we mentioned, Dodge is also continuing with Dodge Power Dollars 2020 program. Purchasers of every 2020 Dodge Challenger and Dodge Charger will receive a cash allowance of $10 per horsepower. For the 797-horsepower Dodge Challenger SRT Hellcat Redeye, that translates to a $7,970 cash allowance, and the offer is available across both Challenger and Charger lineups.

Dodge's just-created Online Retail Experience allows its customers to complete the entire vehicle purchase process online. Vehicle trade-in, credit application, price and payment negotiation, and other options are all available via computer or smart device. Once the transaction is negotiated and finalized, consumers can arrange with participating dealers to have their vehicles delivered to their homes.

Dodge Factory Closures - Find the best deals!

FCA, Dodge's parent company, has closed all of its U.S. and Canadian manufacturing plants. Approximately 68,000 manufacturing employees are idled by the production suspensions. The manufacturing facilities, as well as headquarters operations and construction projects, are currently slated to remain closed until April 14, but that may change depending on the situation going forward.

Mopar Parts distribution centers, essential to keeping first-responder and commercial vehicles on the road, will continue to operate with paid volunteers from their regular staff of workers.

FCA is working with its unions to enhance the extensive program of cleaning and social-distancing protocols that already have been implemented across all facilities to safeguard employees. The automaker will continue to evaluate conditions on a day-to-day basis and could order additional production suspensions if thought necessary.

Dodge Economic Outlook & Sales Forecast - Find the best deals!

At the month's halfway point, auto sales in March went into a precipitous decline. State and local restrictions on personal interaction prompted by efforts to slow the spread of the virus led to the sharp drop, and because of it, J.D. Power expects March sales to be 983,000, a decline of 493,000 from its pre-virus forecast.

In contrast to a pre-virus forecast of 16.9 million sales for all of 2020, March sales imply a seasonally adjusted annual sales rate of 11.2 million. Due to the rapidly changing situation, FCA spokespeople were not willing to comment on the outlook for Dodge sales or on the outlook for total U.S. 2020 calendar-year sales.

J.D. Power believes auto sales results in the future will be affected by the course of the pandemic itself, vehicle production lost to plant closures, and the legal restrictions on consumer and business activity designed to fight the pandemic. As this is written, J.D. Power's most recent 2020 outlook for total vehicle sales is in the range of 12.1 to 14.8 million units.

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