Dodge Coronavirus Financial Relief and New Car Incentives

Jack R. Nerad | May 11, 2020

At the beginning of March, Dodge launched its The Brotherhood of Muscle: Dodge Power Dollars sales promotion campaign centered on its 2020 Charger, Challenger and Durango models. Dodge was coming off its best six-month sales in muscle car history in the last half of 2019, and the Dodge Charger had enjoyed its best sales year since 2013.

Dodge Coronavirus Financial Relief and New Car Incentives

Then the coronavirus changed things. 

So Dodge, and its parent company Fiat Chrysler Automobiles (FCA), has launched a series of new coronavirus payment plans and programs called "Drive Forward" designed to support current customers and spur new sales while keeping the Dodge Power Dollars campaign in place as well. 

"Drive Forward" includes special financing offers and deferred initial payments for new-car buyers, but perhaps the most exciting part of the program is a new online buying program that enables Dodge customers to purchase or lease a vehicle without visiting a dealership.

Dodge Customer Relief Programs - Find the best deals!

Like other FCA brands, Dodge uses Chrysler Capital and Ally Financial to fund many of its consumer leases and new-car loans. In response to the crisis that has put many out of work, both financial sources are offering payment relief options to consumers affected by the situation. 

Ally Financial has announced that its auto loan customers will be allowed to defer payment for up to 120 days. No late fees will be charged, but finance charges will accrue over that time period. To seek assistance and learn their options, Ally Financial customers are advised to contact Ally Auto customer care at 1-888-925-2559.

Chrysler Capital customers who have questions regarding their accounts can reach a representative by phone at 855-563-5635. Chrysler Capital warns that call volume is high, so the company asks for patience, but individualized service is available. Customers can also use self-service payment options through Chrysler Capital MyAccount.

Dodge customers who did not finance their vehicle or obtain their lease through Chrysler Capital or Ally Auto and who are anticipating financial issues are advised to contact their lender or leasing company directly. Many lenders can assist with various forms of payment relief.

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Dodge New Car Incentives - Find the best deals!

In conjunction with other FCA brands, Dodge unveiled its "Drive Forward" initiative on April 1, 2020. Well-qualified buyers can access 0% APR financing for up to 72 months and no payments for 120 days on some 2019 and 2020 models. Dodge is also continuing with the Dodge Power Dollars 2020 program. Purchasers of every 2020 Dodge Challenger and Dodge Charger will receive a cash allowance of $10 per horsepower. For the 797-horsepower Dodge Challenger SRT Hellcat Redeye, that translates to $7,970. These programs are in place until June 1, 2020, but could be extended beyond that date.

Dodge's just-created Online Retail Experience allows its customers to complete the entire vehicle purchase process online. Vehicle trade-in, credit application, price and payment negotiation, and other options are all available via computer or smart device. Once the transaction is negotiated and finalized, consumers can arrange with participating dealers to have their vehicles delivered to their homes.

Dodge Factory Closures - Find the best deals!

FCA, Dodge's parent company, closed all of its U.S. and Canadian manufacturing plants in March shortly after the coronavirus epidemic was declared a pandemic, idling approximately 68,000 employees. The manufacturing facilities are currently slated to open May 18. 

Mopar Parts distribution centers, essential to keeping first-responder and commercial vehicles on the road, continued to operate with paid volunteers from their regular staff of workers. 

FCA is working with its unions to enhance the extensive program of cleaning and social-distancing protocols that already have been implemented across all facilities to safeguard employees. The automaker will continue to evaluate conditions on a day-to-day basis and could order additional production suspensions if thought necessary.

Dodge Economic Outlook & Sales Forecast - Find the best deals!

At the month's halfway point, March auto sales went into a precipitous decline. State and local restrictions on personal interaction prompted by efforts to slow the spread of the virus led to the sharp drop, and in part because of it, FCA sales dropped 10% during the first quarter. The company reported a $1.9 billion loss during the first three months of 2020. 

Due to the rapidly changing situation, FCA spokespeople were not willing to comment on the outlook for Dodge sales or on the outlook for total U.S. 2020 calendar-year sales. However, FCA’s planned merger with PSA Group of France appears to remain on track. When finalized, FCA and PSA will form the world’s fourth largest automaker.

In contrast to a pre-virus forecast of 16.9 million sales for all of 2020, J.D. Power's most recent 2020 outlook for total vehicle sales is in the range of 12.6 million to 14.5 million units.

The information in this article is from Fiat Chrysler Automobiles and was accurate as of May 8, 2020. Plans and programs may have changed since that date. Be sure to confirm with your Dodge dealer that offers discussed in this article remain valid.

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