Chrysler Coronavirus Financial Relief and New Car Incentives
The Pacifica minivan is the Chrysler brand's dominant vehicle, and as March began Chrysler launched a special promotion around it with a benevolent, family-oriented theme. For each Pacifica sold through the end of the school year, Chrysler would donate funds to provide up to 500 meals to kids in need.
For the promotion, Chrysler is working in tandem with No Kid Hungry, a campaign of Share Our Strength. Chrysler's goal is to provide up to 10 million meals to children suffering hunger and poverty, which translates to 20,000 minivan sales. Now, the coronavirus pandemic has made the No Kid Hungry effort more important than ever. In association with its charitable component, the campaign offers strong incentives on the purchase of a new Chrysler Pacifica.
Chrysler is also participating in the Fiat Chrysler Automobiles (FCA) "Drive Forward" initiative unveiled on April 1, 2020. They include coronavirus car payment plans for recent Chrysler customers who might need leeway with making payments, special financing offers for new customers, and deferred initial payments for new-car buyers, all giving Chrysler customers a new way to buy a car…or minivan.