Jeff Youngs | April 15, 2020
As the coronavirus continues to spread, touching virtually all parts of the globe, businesses both large and small are feeling the economic pain. In some cases, entire industries are in crisis. One such example is the U.S. auto industry, where dealer showroom traffic has slowed to a crawl and recent sales figures paint a grim picture.
In response to the COVID-19 pandemic, automakers are doing everything they can to keep their current customers in good standing and the shiny new metal moving. From payment relief for existing customers to unprecedented new-car incentives to entice new buyers, automakers are pulling out all the stops. Many automakers are also leveraging their manufacturing expertise to produce much-needed personal protective equipment for frontline healthcare workers as well as ventilators and respirators for those infected with the disease.
Cadillac, the luxury flagship division of General Motors, is doing its part by offering payment deferrals to existing customers as well as low-rate financing on several of its popular models. To address concerns related to dealership sales department closures and social distancing, Cadillac is offering virtual tours of its products via Cadillac Live and promoting its “Shop. Click. Drive.” online shopping, purchase and delivery program. Existing Cadillac owners receive OnStar Crisis Assist services for a limited time, as well as three months of complimentary in-vehicle Wi-Fi services with 3GB of data at no charge.
If customers have questions about or need assistance with any of the above listed services, they are encouraged to contact the Cadillac Customer Care team at (800) 333-4223 or visit the “We Have Your Back” section of the Cadillac website.
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