Buick Coronavirus Financial Relief and New Car Incentives
Though it’s not a volume brand in the United States, Buick serves an important role globally for parent automaker General Motors (GM). In China, for instance, Buick vehicles are extremely popular, and the marque is considered an aspirational brand. Considering the size of China’s auto market, this is more than enough reason for GM to keep investing in Buick and to introduce new models both at home and abroad.
In a most unwelcome development, Buick’s connection with China has manifested itself in a different way recently, as the coronavirus outbreak has affected not only the citizens of that country (and, to be sure, the world) but also the fortunes of the car brand Chinese consumers so lovingly adore.
In response to the global COVID-19 pandemic, and in an effort to provide financial and medical relief to those affected, Buick, through parent GM, is taking a number of actions. In addition to existing customer relief and programs designed to entice new buyers to the fold, Buick and GM are also making personal protective equipment (PPE) for medical front-line workers like doctors and nurses and are working with partners to source and manufacture ventilators for the sickest COVID-19 victims.
The full run-down of Buick coronavirus car payment plans and programs is as follows.