Rebecca A. Lindland | April 7, 2020
The COVID-19 pandemic is affecting everyone with its potentially devastating impact on public health and the global economy. Despite substantial energies devoted to minimizing the spread of the coronavirus, it continues to unsettle every household and every industry.
BMW is working to balance the needs of its owners, dealers, and employees on a global basis by implementing ownership programs and new car incentives on a local basis. “The top priority for us during this global crisis is the health and well-being of our customers, dealers, and employees,” said Bernhard Kuhnt, president and CEO, BMW of North America, in a statement.
Acutely aware of the unexpected burdens many of its current and potential customers might be experiencing, BMW is assisting owners and shoppers alike by assessing individual financial needs and offering payment deferment plans to encourage buyers. Here are some details about what BMW is doing to manage this crisis.
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This past week, we’ve reported about the latest Hyundai Sonata crash-test ratings, the dashing of Audi’s Level 3 autonomous driving hopes, and Lincoln’s cancelation of a Rivian-based EV. But that’s not everything that was happening in the automotiveRead the full article