Jack R. Nerad | April 15, 2020
We've all heard of cars that can "turn on a dime." In mid-March, the American auto industry's sales turned on a dime, and Audi's sales swerved right along with them.
Through the first two months of this year Audi SUV sales, the brand's bread-and-butter for the past few years, were up 37% versus the first two months of 2019. The refreshed 2020 Audi Q7 was up 25%, but the recently redesigned Q3 was the astounding success, up 1,326%. (Yes, you read that right.) But then, like the entire industry did, Audi ran into a buzz saw in mid-March, and its overall sales for the month fell 52% dragging first-quarter sales into negative territory, down 14%.
The reason for the dramatic decline in sales is so obvious it doesn't need to be stated. The question now is how long will the current coronavirus-caused downturn last?
In the midst of it all, Audi is taking steps to help its current customers who have run into sudden financial difficulty and at the same time endeavoring to persuade new customers that this is an opportune time to buy or lease a luxury car or SUV.
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