Why Automotive Retail Success Will Increasingly Depend on Hybrid Omni-Channel Customer Engagement Strategies
Chris Sutton of J.D. Power Discusses How Automotive Retail Success Will Increasingly Depend on Hybrid Omni-Channel Customer Engagement Strategies.
Over the course of the past year supply chain disruptions, reductions in new car sales, increases in used vehicle sales, inventory shortages, and a shift toward digital retail have left an indelible mark on customer expectations.
While customers are demanding higher levels of online engagement, success may not require a comprehensive adoption of end-to-end digital sales. The keys to success may well lie in enabling an efficient hybrid omni-channel strategy that integrates online and showroom experiences that meet the needs of consumers.
To learn more about how customer expectations are shifting in today's rapidly changing environment, we sat down with Chris Sutton, Vice-President of Automotive Retail at J.D. Power. Click here for the full Q&A >