May 2016 | Episode 8

Recent J.D. Power research reveals that there is high consumer interest among Collision Protection automotive technologies. But how does this impact today’s dealers?

Well, since many of today’s vehicle models already include these Collision Protection features that consumers so desire, it’s a matter of dealers, like yourself, bringing it to their attention. 

Collision Protection features, such as blind spot warning and detection, lane keep assist and adaptive cruise control, are unlike anything else the consumer has experienced, so there is criticality of the dealer to take the time to demonstrate, where possible, and explain how the technology works.  

To learn other ways to target consumer messaging within your local market, please visit

I’m Kris Rosychuk.

Thanks for watching, stay tuned for the next edition of “Power Minute”!