Service experiences drive employer satisfaction with health insurance coverage for their employees. Employers look for contracting relationships that will be cost-efficient and responsive. As alternatives to traditional employer-sponsored coverage evolve through healthcare reform, health plans must be aware of how to excel in satisfying their customers.

The Solution

The J.D. Power Employer Health Plan StudySM compares the experiences of employers nationwide, defining service benchmarks and pinpointing actions that increase the level of employer satisfaction with health plans. The study provides actionable information that helps health plans better serve human resources professionals, benefits administrators, and small business owners.

The results enable health plans to:

  • Identify product offerings and benefit designs that may exceed employer expectations
  • Determine perceived strengths and weaknesses in comparison to other health plans in four critical areas: account servicing, perceptions of cost, product design, and brand image
  • Identify the steps carrier representatives may take to build relationships that achieve the greatest perceived value by employers
  • Improve retention of high-revenue employers by understanding the signals that may indicate potential shopping or switching

The Benefits

The Employer Health Plan Study has been enhanced with new tools to provide more detailed competitive information and support meaningful performance improvement initiatives. Subscription provides access to tools that provide a comprehensive, in-depth understanding of which factors most impact employer satisfaction and which actions health plans should prioritize for improvement. Subscribers will be able to:

  • Use calculator tools to show how changes in specific attributes of employer experience can help boost their satisfaction with health plans
  • Identify what motivates health plan selection, including where and how trade-offs between coverage and network are made
  • Learn which program offerings or benefit design offerings that employers believe really make an impact on employee behavior and how well these work across different health plans