Data derived from J.D. Power's Power Information Network (PIN).

Download the Industry Health Review to understand monthly sales and share performance, new model launches, and what's ahead for the industry, including:

1. Total SAAR reached 17.0M (+0.6M): Consumers who may have delayed purchase in February due to severe weather returned to market to help drive 4.6% growth to 1.54M total sales
2. Fleet growth outpaced retail for 6th consecutive month: Fleet grew 9.1% to account for 20.6% of sales (+0.8ppts) vs retail’s 3.5% growth. Retail sales ended at 1.23M
3. Incentives were restrained: Spend increased $122 to $3,120/unit but remains within historical norms at 8.9% of MSRP (+0.1ppts)
4. Record March transaction prices and consumer expenditure: CFTP grew 2.9% to $30,570 (+$875) and expenditure increased $0.9 billion to $37.4 billion
5. Lease mix hit all-time record: Leasing accounted for 28.2% of industry (+2.0ppts)
6. Average finance term at record 67.2 months, driven by extended-terms: 72M+ loans hit 33.5% (+1.4ppts) of industry transactions
7. Subprime mix and negative equity remain near Feb post-recession highs: Subprime mix of 18.0% (+0.4ppts) and negative equity of 29% (+1.5ppts) remained at elevated levels
8. Car mix of industry had worst March in 12 years: Car’s 44.0% mix of industry has fallen 4ppts in past year and -8ppts since Mar’12
9. Midsize Car had worst March since 2007: Segment’s retail sales declined 14% to end at 13.3% industry mix of retail sales (-2.7ppts) - 11 of the segment’s 13 entrants experiencing Y/Y declines
10. Demand for premium models continued to strengthen: mix was 13.8% (+0.9ppts) on growth of 10.1% vs. +2.5% for non-premium