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Campaign: “We need to identify what works, eliminate waste, and demonstrate ROI.”

Campaign Measurement

  • Demonstrate actual campaign performance based on sales
  • Identify high and low performing inventory and data sources
  • Measure the performance of marketing/advertising partners
  • Improve future campaigns

Campaign Optimization

  • Access to real time sales data for optimizing campaigns in flight
  • Adjust spend based on sales data
  • Identify placements and tactics that work and don’t work

Website: “We need to focus on improving what real buyers do, and optimize and prioritize our investments.”

Website Analytics

  • Identify what actual buyers do on the site
  • Benchmark against other automotive websites
  • What cars are visitors buying (yours, competitors), linked to online activity
  • Identify where development resources should be focused
  • Develop consumer profiles based on actual new-vehicle buyers
  • Insights to improve retargeting campaigns

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How Can O2O Analytics Help: