2019 Manufacturer Website Evaluation Study Cross-Device—Winter
COSTA MESA, Calif.: 17 Jan. 2019 — The J.D. Power 2019 Manufacturer Website Evaluation Study Cross-DeviceSM—Winter is a semiannual study that measures the usefulness of automotive manufacturer websites during the process of shopping for a new vehicle by examining four key measures (in order of importance): information/content; appearance; navigation; and speed.
This year’s study finds that overall satisfaction averages 830 (on a 1,000-point scale) for the luxury segment, while the mass market segment averages 823. Land Rover (857) is the highest-ranked luxury brand and Ram (842) is the highest-ranked mass market brand. Both Land Rover and Ram were ranked highest in the 2018 Manufacturer Website Evaluation Study Cross-DeviceSM—Summer.
The Manufacturer Website Evaluation Study Cross-Device, initially released in 1999, is based on responses from 13,572 new-vehicle shoppers who indicate they will be in the market for a new vehicle within the next 24 months. The study fielded in October-November 2018.
For more information about the Manufacturer Website Evaluation Study Cross-DeviceSM, visit http://www.jdpower.com/resource/us-manufacturer-website-evaluation-study-cross-device.
J.D. Power is a global leader in consumer insights, advisory services and data and analytics. These capabilities enable J.D. Power to help its clients drive customer satisfaction, growth and profitability. Established in 1968, J.D. Power has offices serving North America, South America, Asia Pacific and Europe.
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