COSTA MESA, Calif.: 18 July 2019 — The J.D. Power 2019 Manufacturer Website Evaluation Study Cross-DeviceSM—Summer is a semiannual study that measures the usefulness of automotive manufacturer websites during the process of shopping for a new vehicle by examining four key measures (in order of importance): information/content; appearance; navigation; and speed.
This year’s study finds that overall satisfaction averages 828 (on a 1,000-point scale) for the luxury segment, while the mass market segment averages 822. Acura and Alfa Romeo rank highest in a tie among luxury brands with a score of 839, while MINI (838) ranks highest among mass market brands.
The Manufacturer Website Evaluation Study Cross-Device, initially released in 1999, is based on responses from 13,792 new-vehicle shoppers who indicate they will be in the market for a new vehicle within the next 24 months. The study was fielded in May 2019.
For more information about the Manufacturer Website Evaluation Study Cross-DeviceSM, visit http://www.jdpower.com/resource/us-manufacturer-website-evaluation-study-cross-device.
J.D. Power is a global leader in consumer insights, advisory services and data and analytics. These capabilities enable J.D. Power to help its clients drive customer satisfaction, growth and profitability. Established in 1968, J.D. Power has offices serving North America, South America, Asia Pacific and Europe.
Geno Effler, J.D. Power; Costa Mesa, Calif.; 714-621-6224; [email protected]
Shane Smith; East Coast; 424-903-3665; [email protected]
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