COSTA MESA, Calif.: 23 Aug. 2018 — As vehicle seats have increased in complexity, manufacturers have been faced with more challenges, but continue to deliver, according to the J.D. Power 2018 U.S. Seat Quality and Satisfaction Study.SM
“Seat manufacturers have made significant gains in improving the customer experience, especially because—pardon the pun—seating is such a critical touch point for vehicle owners,” said Brent Gruber, Senior Director, Global Automotive Quality Practice at J.D. Power. “As the complexity of seats has increased, so has the opportunity for problems to arise. However, seat manufacturers’ efforts are paying off as problems have decreased 30% since 2014.”
The 2018 Seat Quality and Satisfaction Study is based on responses from more than 75,000 purchasers and lessees of new 2018 model-year cars and light trucks registered in November-December 2017 and January-February 2018. The study was fielded from February through May 2018.
For more information about the J.D. Power Seat Quality and Satisfaction Study,visit https://www.jdpower.com/business/resource/us-seat-quality-and-satisfaction-study.
J.D. Power is a global leader in consumer insights, advisory services and data and analytics. These capabilities enable J.D. Power to help its clients drive customer satisfaction, growth and profitability. Established in 1968, J.D. Power is headquartered in Costa Mesa, Calif., and has offices serving North/South America, Asia Pacific and Europe. J.D. Power is a portfolio company of XIO Group, a global alternative investments and private equity firm headquartered in London, and is led by its four founders: Athene Li, Joseph Pacini, Murphy Qiao and Carsten Geyer.
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