The JD Power U.S. Insurance Shopping Study examines the entire auto insurance policy selection process to understand which customers are shopping; what triggers their shopping behavior; their attitudes and perceptions of auto insurance brands; and how they make their final purchase decision. The study provides insights into how insurers can not only continue to improve customer satisfaction with the shopping process, but also how they can develop effective campaigns to maximize their return on marketing investments.
Benefits
Why subscribe?
A subscription to this study will help you understand why customers are shopping and switching. The study benchmarks which insurers are leading in winning new customers and why, how shoppers are motivated, and what impacts shopper behavior. The study also provides insight into macro consumer trends around attitudes and behaviors and provides brand level insights as to how your carriers are moving relative to competitors. Subscribers will also be able to analyze the purchase experience which helps identify gaps in processes.
Why subscribe?
A subscription to this study will help you understand why customers are shopping and switching. The study benchmarks which insurers are leading in winning new customers and why, how shoppers are motivated, and what impacts shopper behavior. The study also provides insight into macro consumer trends around attitudes and behaviors and provides brand level insights as to how your carriers are moving relative to competitors. Subscribers will also be able to analyze the purchase experience which helps identify gaps in processes.
Experiences Explored
This study analyzes the shopping experience across four key factors:
- Distribution Channel
- Quote Process
- Policy Offerings
- Price
This study analyzes the shopping experience across four key factors:
- Distribution Channel
- Quote Process
- Policy Offerings
- Price
Key Dates
2026 U.S. Insurance Shopping Study Milestones
Field Start: February 2025
Wave 1-2 Publish: September 18, 2025
Wave 3 Publish: January 7, 2026
Wave 4 Publish: April 21, 2026
Press Release: June 4, 2026
2027 U.S. Insurance Shopping Study Milestones
Field Start: February 2026
Wave 1-2 Publish: September 17, 2026
Wave 3 Publish: January 6, 2027
Wave 4 Publish: April 20, 2027
Press Release: April 27, 2027
2026 U.S. Insurance Shopping Study Milestones
Field Start: February 2025
Wave 1-2 Publish: September 18, 2025
Wave 3 Publish: January 7, 2026
Wave 4 Publish: April 21, 2026
Press Release: June 4, 2026
2027 U.S. Insurance Shopping Study Milestones
Field Start: February 2026
Wave 1-2 Publish: September 17, 2026
Wave 3 Publish: January 6, 2027
Wave 4 Publish: April 20, 2027
Press Release: April 27, 2027
Press Release & Award Information
JD Power issues national press releases highlighting key findings and top-to-bottom rankings from award-eligible studies. The brand(s) that rank highest in each award-eligible segment and meet predetermined award criteria will have the opportunity to enter into a licensing agreement through the JD Power Awards Program, which requires subscribing to the study as a prerequisite. Learn More
Read the latest press release:
U.S. Insurance Shopping Study Press Release
See how our Awards make an impact:
U.S. Insurance Shopping Study Award Information
Brands that rank above the industry average for their segment and subscribe to the study earn the opportunity to commission a JD Power Performance Report, a customized, client-commissioned report that highlights this above-average performance. Learn More
JD Power issues national press releases highlighting key findings and top-to-bottom rankings from award-eligible studies. The brand(s) that rank highest in each award-eligible segment and meet predetermined award criteria will have the opportunity to enter into a licensing agreement through the JD Power Awards Program, which requires subscribing to the study as a prerequisite. Learn More
Read the latest press release:
U.S. Insurance Shopping Study Press Release
See how our Awards make an impact:
U.S. Insurance Shopping Study Award Information
Brands that rank above the industry average for their segment and subscribe to the study earn the opportunity to commission a JD Power Performance Report, a customized, client-commissioned report that highlights this above-average performance. Learn More
Profiled Brands
2026 Brands Targeted to be Profiled
(final profiled list available upon study publish)
- Allstate
- American Family
- Amica
- Auto Club Group (AAA)
- Automobile Club of Southern CA (AAA)
- Auto-Owners Insurance
- CSAA Insurance Group (AAA)
- Dairyland
- Direct Auto Insurance
- Erie Insurance
- Farmers
- GEICO
- Kemper
- Liberty Mutual
- Mercury
- National General
- Nationwide
- Progressive
- Safeco
- Shelter
- State Farm
- The General
- The Hartford
- Travelers
- USAA^
^Brand is not rank eligible because it does not meet study award criteria
2027 Brands Targeted to be Profiled
(final profiled list available upon study publish)
- Allstate
- American Family
- Amica
- Auto Club Group (AAA)
- Automobile Club of Southern CA (AAA)
- Auto-Owners Insurance
- CSAA Insurance Group (AAA)
- Dairyland
- Direct Auto Insurance
- Erie Insurance
- Farmers
- GEICO
- Kemper
- Liberty Mutual
- Mercury
- National General
- Nationwide
- Plymouth Rock Assurance
- Progressive
- Safeco
- Shelter Insurance
- State Farm
- The General
- The Hartford
- Travelers
- USAA^
^Brand is not rank eligible because it does not meet study award criteria
(Updated 12/19/2025)
Insurance Insights
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JD Power studies, products, and services are available for purchase. If you’re interested in subscribing to a JD Power study or becoming a client, please fill out the form, and we'll be in touch. Questions? Click here to find the answers to frequently asked questions.
If you’ve received a JD Power survey and have questions or comments, please contact us here.
For all other inquiries, you can contact us here.
JD Power studies, products, and services are available for purchase. If you’re interested in subscribing to a JD Power study or becoming a client, please fill out the form, and we'll be in touch. Questions? Click here to find the answers to frequently asked questions.
If you’ve received a JD Power survey and have questions or comments, please contact us here.
For all other inquiries, you can contact us here.