Automotive Industry Market Research
Industry Benchmark Studies
J.D. Power understands the extent of planning that goes into designing, building, marketing and selling a vehicle, and the importance of understanding the target market before, during and after the process. Understanding the consumer voice in addition to the external factors is essential to succeeding in this highly competitive environment.
J.D. Power is the premier provider of automotive intelligence to an extensive client base of vehicle manufacturers, component manufacturers and suppliers, and technology companies around the world. Our customized component dependability reports that are based on component-level data and analytical tools and geared to organizational job function.
For automotive marketers, it is critical to understand your market—both current and future—inside and out. This includes understanding the factors that drive awareness and interest in particular models, as well as in your brand.
To remain competitive in today's automotive industry, car manufacturers and retailers must react quickly to evolving sales, pricing, and incentives. Several key factors merit continuous scrutiny in this arena. To remain competitive in today's automotive industry, car manufacturers must react quickly to evolving pricing and incentives.
Understanding the shopping process and how to reach customers through ads and promotions is critical to the success of any business. This is one of the most competitive and dynamic areas of the business cycle in the automotive industry, and the pressure is on to target the right customers with the right message, at the right time.
Automotive Industry Data, Analytics & Advisory Services
J.D. Power's industry experts access a comprehensive suite of research solutions to help you understand the many drivers of customer satisfaction, develop a strategy and action plan, optimize customer interactions, and measure and manage performance for ongoing improvement.