Shape the Entire Guest Experience
Hoteliers who make their customer experience a priority will reap the benefits in profits and reputation. Understanding the Voice of the Customer is the first step in targeting performance improvement initiatives that may increase overall guest satisfaction. High levels of satisfaction correlate markedly with influencing guest retention, incremental spend and brand loyalty, which contribute to a healthier bottom line.
North America Hotel Guest Satisfaction Study
The J.D. Power North America Hotel Guest Satisfaction StudySM measures guest satisfaction with the entire hotel experience, from reservation to check-out, based on a recent guest stay. The study evaluates six market segments and captures data from approx. 38,000 survey respondents. Study data provides a competitive benchmark to measure guest advocacy and loyalty; identify improvement initiatives; and compare hotel brand performance. The study is continuously fielded throughout the year. Subscribe now
Third-Party Hotel Management Guest Satisfaction Benchmark
J.D. Power’s Third-Party Hotel Management Guest Satisfaction Benchmark enables third-party hotel management firms to measure service quality and key factors driving guest satisfaction across properties under management and benchmark guest satisfaction performance against other third-party operators. In addition, subscribers are able to identify strengths, weaknesses, and opportunities via performance diagnostics in all areas of operation including front-of-house staff service, guest rooms and housekeeping, food & beverage, services/amenities and more. Subscribe now
U.S. Travel App and Website Studies
Travel apps and websites draw millions of visitors daily and continue to be important to success in the travel industry. Digital experience is a key driver of satisfaction with the overall travel experience. Travelers use apps and websites for planning, booking, managing day-of-travel and account management. They have high expectations based on experiences both within and outside of the travel industry. Travel brands with the best digital experience are well positioned to grow/take market share from competitors.Learn more about the U.S. Travel App Satisfaction Study
Learn more about the U.S. Travel Website Satisfaction Study
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