Science, Data and Technology that Moves Your Automotive Marketing in the Right Direction
Reach Auto Consumers With Greater Precision Across All Media Channels
J.D. Power and Nielsen have partnered to develop the Nielsen Auto Cloud, a cloud-based technology that puts key automotive audience data in the hands of advertisers, agencies and media. The Nielsen Auto Cloud leverages J.D. Power’s car buyer intelligence and insights to provide best in class omnichannel advertising and measurement capabilities, to help marketers maximize performance and Return on Investment.
Nielsen Auto Cloud
Nielsen Auto Cloud fueled by J.D. Power is a robust marketing and measurement platform that combines the power of the Nielsen Marketing Cloud with J.D. Power’s world-class car-buyer intelligence and insights. This next-generation cloud technology provides automotive advertisers, agencies and media owners direct access to audience data from Nielsen with buyer insights from J.D. Power, as well as omnichannel advertising and campaign measurement capabilities to help improve marketing performance.
Reach consumers with greater precision across all screens and media channels Micro-segment your audiences and personalize your advertising messages across linear and digital channels based on a diverse set of automotive criteria Improve campaign effectiveness by tracking and optimizing every stage of the car buyer purchase journey in real time Measure the efficiency and ROI of your marketing spend to determine sales drivers and media spend allocation
Auto Cloud is the solution for auto advertisers and marketers who are looking for ways to tailor and personalize advertising campaigns for the auto purchaser of the 21st century.
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J.D. Power O2O
J.D. Power's Online-to-Offline (O2O) offerings integrate insights from online browsing behavior of automotive shoppers with automotive sales data collected via J.D. Power’s Power Information Network (PIN) to provide an accurate assessment of what works and what doesn’t when it comes to digital marketing initiatives. Data from auto dealers and franchises across the United States are pooled together in PIN to provide real-time auto information and analysis of new and used vehicle transactions. PIN collects more than 8 million vehicle transactions yearly and 250 key metrics per transaction.
The combination of data from online car browsing and the offline metrics from PIN offer the only measure that matters – actual auto sales. Robust data from J.D. Power’s O2O team allows auto advertisers, agencies, and media to create more effective and tailored marketing campaigns for today’s auto consumer.
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