Will SayreWill Sayre is a Senior Director of the Online-to-Offline (O2O®) product suite for the Data & Analytics Division at J.D. Power. These products provide auto manufacturers, dealers and publishers the ability to quantify the sales impact of their digital marketing efforts, including their website and digital ad campaigns.

Previously, Mr. Sayre was director of performance analytics at Initiative, where he was responsible for leading the company’s efforts in measuring how media and advertising drive performance outcomes for its automotive clients Hyundai and Kia.

Earlier, Mr. Sayre was a research manager at J.D. Power responsible for managing the company’s syndicated and custom research team on customer satisfaction, retail products and online media tools, as well as delivering insights to help clients improve their services and products to refine their marketing approaches.

Mr. Sayre received a bachelor’s degree in psychology from the University of California, Davis.