Rob van Essen is Director New Products Development at TomTom. Based in San Jose, California, Rob is responsible for the identification of new product and innovation opportunities for the Maps unit of TomTom. In this role, he facilitates the adoption of selected opportunities, and the further product development and roll-out strategy.

Rob is a longtime mapping expert in the field of Location Based Services (including mobile commerce, ADAS, NDS, FCD, map quality and automated driving) and has held a variety of management roles within TomTom in these areas. He was amongst others instrumental to the introduction of ADAS in the TomTom map and for the adoption of NDS within TomTom.