Jeff is the Executive Vice President, Marketing at LGM Financial Services, Canada’s leading provider of branded F&I products. As a senior executive with over 30 years’ experience, Jeff brings deep marketing, strategic planning, marketing communication, research and fundraising expertise. He has a long history in Vancouver as a Chief Marketing Officer with a proven track record of driving customer centric thinking in the organizations he works with. Prior to joining LGM, Jeff worked with a few smaller startup companies where he played a leading role in getting them to market. Jeff has worked with several well-known BC organizations such as ICBC, Future Shop/Best Buy, BC Lottery, and Vancity Credit Union. Jeff has built his career making a positive impact by driving strategic marketing with an entrepreneurial mindset and strong customer focus. Along the way he builds strong teams, develops people, and uses a collaborative approach to get things done.
In the community, Jeff has volunteered for many organizations including being Chair of Vancouver Playhouse Theatre, Vice-Chair of Vancouver Wine Festival, and a founding member of the Consumer Centric Council for the Conference Board of Canada. Jeff is the Troop Scouter for the Seymour 18th and enjoys helping young people enjoy the wilderness and learn new skills. Jeff also created Jean’s Day for BC Children’s Hospital. While at ICBC, Jeff was responsible for the ICBC road safety communication programs.
Jeff is a motorcycle enthusiast, regularly making epic journeys on two wheels across the continent. He resides in North Vancouver with his family.