Dealership Marketing | PIN PowerDealer


The Power to Drive Your Auto Retail Business

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PowerDealer is a FREE Web-based dealership marketing software that provides access to 100% pure retail transaction data, based on more than 117 million new- and used-vehicle sales, enabling a meaningful comparison of an automotive market dealership’s performance against their local market.

It’s simple: When dealers use the data that tells a clear story, they drive better business results for their new-vehicles, used car inventory, and F&I departments.

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What is PowerDealer?

Analyst Briefing: J.D. Power 2017 Sales Satisfaction Index (SSI) StudySM

Sales Satisfaction Index Study

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Using real-time information, PowerDealer data empowers dealers to:

Monitor dealership marketing and sales activity for same-brand and other brand competitors in your market

Compare your dealership’s gross profit figures to the average competitor in your region

Identify the true value of your trade-in vehicles by comparing similar trade-in amounts in your automotive market

Improve used car inventory ROI by pricing trade-ins closer to the competition

Analyze data on your new- and used-vehicle operations by model mix, days to turn, profit margin, and more

What's In It For Me

How Does Our Dealership Marketing Software Work

Dealership Marketing Software - How It Works

In 2012, J.D. Power formed a strategic alliance with the National Automobile Dealers Association (NADA) to help dealers leverage transaction dealership marketing data to enhance its automotive market intelligence.

On July 1, 2015, J.D. Power completed its acquisition of NADA’s Used Car Guide, an investment that brings together Power Information Network® (PIN) from J.D. Power, which combines advanced analytics of new- and used-vehicle retail sales and pricing data, with the extensive knowledge, expertise and market presence of the NADA Used Car Guide.

NADA Alliance

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Let PowerDealer empower you with a set of tools that provide the transparency to benchmark your dealership marketing, manage risk, and make more informed decisions that impact your business’ bottom line. Activate your free subscription now.

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To ensure you have the broadest competitive data comparisons, refer a competitive dealer to PowerDealer today.

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