Erik Lukas joined Subaru in 2001 and has served in a diverse set of roles including customer service, parts, sales, and digital marketing. In his current role, Erik oversees the strategy, content, user experience, and project development for all Tier III digital platforms including 560 retailer websites and over 600 in-store digital kiosks. He also handles SEO, SEM, retargeting, and display advertising, selection and integration of platform enhancements like, phone call analytics, chat, inventory syndication, and conversion enhancement tools. One notable recent accomplishment was the launching Subaru’s most successful online parts/accessories sales platform yet. Erik has an MBA from Rutgers University with dual concentrations in Marketing and Management. He graduated with BS in Industrial Technology Millersville University of Pennsylvania.