William “Bill” Berman is Executive Vice President and Chief Operating Officer of AutoNation, the largest automotive retailer in America. Mr. Berman is responsible for the operational performance of the Company’s 300+ new vehicle franchises, including sales, Customer Care and implementing strategic initiatives.

Through a successful twenty-two year tenure in automotive retail, Mr. Berman has held almost every position within a dealership. His comprehensive knowledge of the industry, commitment to personal development, and industry leading performance has allowed him to quickly climb the dealership organizational ladder and hold key positions.

Mr. Berman previously served as the Senior Vice President of Sales. Prior to this, Bill served as President of AutoNation’s Western Region leading the operations of 80 stores in California, Arizona, Nevada and Washington. As a Region President, Mr. Berman served a strategic role in growing manufacturer relationships and driving common processes across all stores.

Mr. Berman has mentored associates at all levels within AutoNation dealerships with one common theme, “to drive exceptional performance while providing a peerless customer experience.”