Aaron Gwin is responsible for providing leadership to create and enhance integrated marketing solutions for Nissan North America and coordinated Agency teams. Responsible for all aspects of digital marketing including programmatic, targeting, data management, and attribution; Gwin's goal is to ensure performance improvements against business and marketing objectives. Gwin leads the Insights Marketing team of strategists and is tasked with enhancing consumer experience across digital properties with emphasis on growth priorities for Nissan North America, and is responsible for developing and refining marketing strategy across Media, Creative Messaging, Analytics, and Technology.